Case Study: Christie’s achieves worldwide subscription and catalogue management with Abacus ADvance

Christie’s boosts online sales by 90% with Abacus

Christie's, the renowned auction house, faced a challenge with a woefully inadequate system for managing its worldwide catalogue subscriptions and distribution, which supported its multi-billion pound auction business. To address this, they partnered with the vendor Abacus to implement its ADvance platform, a cloud-based audience management system.

Abacus implemented its ADvance platform to serve as a central portal for all subscription management and catalogue distribution. The solution included a new online shop that allowed Christie's Business Development department to operate independently without IT support. The results were significant, with online sales increasing by an average of 90% year-on-year, dramatically improving the company's ability to support its clients.

Christie’s