Case Study: Movable Ink achieves automated expense controls and faster approvals with Abacus

Movable Ink Balances Culture and Control with Abacus

Movable Ink, a New York–based marketing technology company founded in 2010, was growing quickly but lacked formal travel-and-expense (T&E) policies and corporate card controls. Ronalee Balog joined to standardize spending and scale financial processes without slowing the startup’s pace, addressing untracked expenses, no accountability, and the need for clear guardrails.

Balog implemented Abacus to automate controls, integrate corporate cards, and roll out policy, training and Slack approvals to drive adoption (Abacus in use since 2014 with 211 users). The solution created a CFO procurement channel, automatic policy enforcement, faster manager and finance reviews (average review time 3.06 seconds), better departmental budget accountability, and higher employee satisfaction thanks to mobile submissions and quicker reimbursements.

Movable Ink

Ronalee Balog

Director of Operations