Case Study: Clearlink cuts forecasting cycles by 50% with Abacum

Clearlink cuts forecasting cycle by 50% with Abacum

Clearlink, a digital marketing company, faced a significant challenge in its financial planning and analysis processes. With over 50 contributors involved, its forecasting was a slow, manual effort that took 6-8 weeks and lacked visibility and ownership across departments. To solve this, Clearlink implemented the Abacum platform.

Using Abacum, Clearlink built dedicated planning spaces for each team, creating a single source of truth. The solution enabled them to slash their forecasting cycle by 50%, reducing it to just 2-4 weeks. This acceleration allowed for monthly forecasting cadence and provided greater transparency and ownership for all 50-75 contributors, significantly improving reporting quality and collaboration.

Clearlink