Case Study: Somatus Physicians drives referrals and patient sign-ups with AB&A Advertising

Somatus Physicians boosts Facebook CTR to 7.94% with AB&A Advertising

The customer, Somatus Physicians, an innovative provider of integrated at-home dialysis, faced a challenge with limited awareness of its new treatment model. Their goal was to accelerate adoption by engaging both referring physicians and educating consumers. They partnered with the vendor AB&A Advertising to address this.

AB&A Advertising implemented a national, all-digital B2B and B2C campaign targeting physicians and patients through various channels. The solution drove significant results, including a surge in referrals and sustained patient information sign-ups. The campaign's Facebook performance far surpassed industry averages, achieving a 7.94% CTR and a $0.28 CPC. The results validated digital outreach as an effective strategy for scaling new models of care.

Somatus Physicians