Case Study: Nicklaus Children’s Hospital achieves 25.8% market share growth with AB&A Advertising

Nicklaus Children's Hospital grows market share 25.8% with AB&A Advertising

The customer, Nicklaus Children's Hospital, faced the challenge of rebranding from its well-known former name, Miami Children's Hospital, without losing its strong community connection and market position. AB&A Advertising was engaged to manage this sensitive transition and communicate the new brand's value.

AB&A Advertising developed an emotional campaign with the tagline "For Health. For Life." to reinforce stability and highlight new services funded by a generous gift. This strategic effort successfully solidified the new brand, resulting in a significant 25.8% market share increase for Nicklaus Children's Hospital over five years.

Nicklaus Children's Hospital