Case Study: a major bank increases campaign success and revenue with Ab Initio Software

When your marketing campaigns are stuck in the past and require your staff to live in the office, it’s time to find a better way

A major bank faced significant challenges with its marketing operations, managing only five campaigns per year. Each campaign took a month to build and another month to run, requiring analysts to manually monitor slow, complex software that processed the entire customer base. This resulted in offers based on outdated data and severely limited uptake. The bank tried working with several other vendors without success before turning to Ab Initio Software.

Ab Initio provided a solution using its powerful data exploration and integration capabilities. The bank's analysts swiftly rewrote the entire marketing campaign on the Ab Initio platform, discarding tens of thousands of lines of old code to create a streamlined system. The new Ab Initio system processes all data in just a few hours, enabling immediate offers. This increased their annual campaigns from five to twenty-five, resulting in a significant shot up in uptake and revenue.