Case Study: a major wireless service provider achieves real-time customer engagement and revenue growth with Ab Initio

Multiple attempts to capitalize on the digital transformation ended in failure. What made the latest attempt different

A major wireless service provider was losing subscribers and revenue after multiple failed attempts to build a real-time customer management system. They struggled to capitalize on digital transformation and needed a solution that could process data at high speeds to improve customer engagement and prevent fraud. They turned to the vendor Ab Initio for its software and services.

Ab Initio implemented a powerful solution using its in-memory processing capabilities to build a real-time analytic system. This enabled the company to collect customer data, feed it to machine learning algorithms, and respond to customer actions instantly. As a result, the company went from a year of losses to showing positive revenue, routinely launching thousands of campaigns and managing tens of millions of subscribers generating billions of daily events, ultimately overtaking their competitor.