Case Study: Rovio achieves higher ROI and user re-engagement with Aarki

Rovio beats D90 ROI goals by 1.7x with Aarki

Rovio, the creator of the iconic Angry Birds franchise, sought to re-engage lapsed players and non-purchasers to maximize revenue. They partnered with the vendor Aarki to scale their retargeting efforts using Aarki's Supervised-AI powered solution.

Aarki implemented high-value audience segmentation and used its Deep Neural Network models to predict user purchase behavior and lifetime value. Combined with data-driven creatives from the Aarki Creative Studio, this approach allowed Rovio to consistently exceed its D90 ROI goals by an average of 1.7x and achieve its D365 LTV target within three months, all while scaling its budget spend.

Rovio