Case Study: MobilityWare achieves 37X higher install probability with Aarki's VTA

Mobilityware gains 37X higher install probability with Aarki

The customer, MobilityWare, contacted the vendor Aarki to run a programmatic advertising campaign for its Pyramid Solitaire app. Their challenge was to understand the impact of view-attributed app installs on machine learning bid predictions to better optimize their media spend.

Aarki implemented a solution by enabling view-through attribution (VTA) for the campaign. This allowed them to track ad impressions and gather more data to inform their models, leading to more precise bidding predictions. The measurable impact was a 37x higher install probability for MobilityWare.

Mobilityware