Case Study: Me2Zen achieves 220% increase in volume with Aarki

Me2Zen boosts volume 220% with Aarki

Me2Zen, a social casino and card game developer, wanted to re-engage lapsed users of their Solitaire TriPeaks Journey app to achieve a high return on investment and lower their cost per install. To meet this challenge, they partnered with the vendor Aarki to run retargeting campaigns aimed at users in the US and Europe.

Aarki implemented a two-part solution, creating separate campaigns for paying and non-paying users. They used audience segmentation and developed emotional ad creatives with messages like "we miss you" and offers of welcome-back bonuses. As a result of Aarki's targeting and creative capabilities, the campaign surpassed expectations, driving a 220% increase in volume for Me2Zen.

Me2Zen