Case Study: Funvent Studios achieves 100%+ D14 ROI in 3 weeks with Aarki

Funvent Studios achieves 100%+ D14 ROI in 3 weeks with Aarki

Funvent Studios, a mobile gaming company, faced the challenge of scaling profitable retargeting for their IAA puzzle game Tiledom, which derived 99% of its revenue from ads. Low retention beyond Day 7 made late-stage monetization unreliable, and their initial efforts were failing to meet their target of 100% Day 14 return on investment (ROI). They partnered with the vendor Aarki to address this.

Aarki implemented a solution using a custom ad-view optimization model built specifically for IAA-heavy apps, which prioritized predicted ad revenue over purchase events. They also shifted retargeting to earlier lapsed cohorts and delivered frequent in-house creative refreshes to maintain engagement. As a result, Aarki helped Funvent Studios achieve over 100% D14 ROI within just three weeks and sustained that performance for over eight weeks with zero regression.

Funvent Studios