Case Study: Bagelcode achieves 130% D7 ROI with Aarki

Bagelcode achieves 130% D7 ROI with Aarki

Bagelcode, a leading mobile gaming studio, sought to scale their in-app revenue by re-engaging dormant users for their top-performing social casino game, Club Vegas Slots. Their challenge was to retarget high-value users and scale their campaign budget while consistently exceeding a seven-day return on investment (D7 ROI) goal and maintaining their customer acquisition cost (CAC). They partnered with the vendor Aarki to achieve these objectives.

Aarki implemented a Supervised-AI-driven solution for Bagelcode's retargeting strategy. This involved advanced user segmentation, bid optimization, and dynamic creative personalization. As a result, Aarki helped Bagelcode achieve a sustained 130% D7 ROI for a year while scaling their campaign budget by 3.6x and maintaining a steady CAC. The campaign also drove a 33% increase in average revenue per user (ARPU) and a 15% increase in the click-through rate (CTR) for their ads.

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