Case Study: APPS Achieves 2X ROI in 6 Weeks with Aarki Retargeting

APPS achieves 2X ROI in 6 weeks with Aarki

apps, a leading app publisher based in Turkey specializing in mobile games, sought to maximize revenue and user retention through improved retargeting. They partnered with vendor Aarki to implement a Supervised-AI strategy for this challenge.

Aarki's solution utilized its AI-powered Audience Builder to create high-value user segments. The team then applied deep neural network models for precise targeting and efficient bidding. This was combined with personalized rich media ads showcasing new game features and incentives. As a result, Aarki's strategy helped apps achieve a 2x return on investment within just six weeks.

APPS