Case Study: a top-performing social casino app achieves 3X ROI with Aarki DSP

a top-performing social casino app achieves 3X ROI with Aarki

The customer, a top-performing social casino app, sought to re-engage users who had been inactive for over 30 days. Their challenge was to scale their campaign spend efficiently while maintaining key performance goals for cost per install and day-7 customer per purchase. They partnered with vendor Aarki and utilized its DSP powered by Supervised-AI.

Aarki implemented a solution using its DSP's Supervised-AI capabilities and postback targeting to optimize the retargeting campaign. The results were a 3X return on investment even as the budget increased 2.5 times. Furthermore, Aarki successfully reduced the cost per install by 28.5% and lowered the day-7 customer per purchase cost by 150% as the campaign scaled.