Case Study: Global Auto Maker achieves Personalized Connected Car Order-to-Cash with Aarav Solutions and Oracle Communications

Providing Personalized and Targeted Connected Car Order to Cash for Automotive and Communications Industries

Global Auto Maker, the wholly owned U.S. marketing entity of a top global vehicle manufacturer, wanted to launch a new connected car offering to replace its limited service bureau model. The existing Gen1 setup lacked scalability, customer visibility, bundling, accurate usage billing, and personalization, making it difficult to differentiate its service or build direct relationships with drivers.

Aarav Solutions implemented Oracle Communications Rapid Offer Design and Order Delivery (RODOD) along with supporting systems including Siebel CRM, BRM, AIA middleware, Vertex, CA Layer 7 API Gateway, and merchant processing to deliver a Gen2 connected car order-to-cash solution. Aarav Solutions enabled a personalized subscription catalog, targeted messaging, marketing analytics, and integrated billing and revenue reporting, launching the solution in 100 days with fewer than 10 consultants and minimal rework.