Case Study: ZALORA boosts user reactivation and order frequency with Aampe

ZALORA Crushes Their User Reactivation and Order Frequency Goals by Breaking All the Rules

Zalora, a leading online fashion retailer in Southeast Asia, faced the challenge of re-engaging inactive users and increasing order frequency to meet its aggressive growth goals. Traditional user journeys were ineffective at driving additional purchases from this crucial segment. To solve this, Zalora partnered with the vendor Aampe and its AI-powered messaging platform.

Aampe’s solution involved using its model to automatically generate, select, and optimize the content, timing, and frequency of millions of personalized messages for different user groups. Over a 30-day period, this strategy drove significant incremental gains for Zalora, including a 6.7% increase in purchases, a 12.8% increase in add-to-cart events, and a 13.2% increase in app visits across three countries. Aampe enabled Zalora to achieve these results while drastically reducing the manual workload for its CRM team.

Zalora

Zhiliang Li

Head of CRM