Case Study: Fy! achieves 7% monthly order growth with Aampe

How Fy! used personalized messaging in Aampe to drive a 3-month CMGR of 7% in their first 30 days order rate

Fy!, a major UK-based home and living marketplace, needed to increase customer order frequency to meet its aggressive growth goals. To address this challenge, they implemented personalized messaging through the Aampe platform.

Using Aampe, Fy! created a library of categorized notifications that were optimized for both content and timing for each individual user. The solution from Aampe drove a 7% compound monthly growth rate (CMGR) for orders within a customer's first 30 days, with new customers making 30% more orders and all customers completing 15% more orders after their first month.

Fy!

Richard Hirson

Head of Marketing