Case Study: Reima builds shared leadership language and drives business growth with Aalto EE executive education

Reima gains a shared leadership language and activates 1 million+ loyalty members with Aalto EE

Reima, a children's activewear brand, was committed to investing in the expertise of its key personnel to foster growth and maintain a competitive edge. The company's leadership team sought to gain a shared business language and fresh external perspectives. To meet this challenge, Reima engaged Aalto EE for executive education, enrolling several executives in programs including the Global Leader, Aalto MBA, and Aalto EMBA.

Aalto EE provided tailored executive programs that delivered significant results. The solution gave Reima's leadership team a strong, shared baseline of business understanding and facilitated two concrete Business Strategy projects. These projects yielded actionable insights that directly influenced marketing and brand strategies, leading to the successful "Kids Out and Active" campaign. Additional benefits included the likely certification of a product for the North American market and a notable boost in employee energy and motivation.

Reima