Case Study: Central 23 saves time and simplifies ecommerce accounting with A2X

How A2X Has Given Central 23 More Time For Fun

Central 23, an entertainment company, faced significant accounting complications as it rapidly shifted from primarily brick-and-mortar sales to a growing online presence on Amazon and Shopify. Their existing system could not handle multi-currency transactions or integrate data cleanly with Xero, creating a high risk for errors. They needed a robust ecommerce accounting solution to automate this process and sought out the vendor A2X.

A2X provided an automated solution that seamlessly integrated Central 23's Amazon and Shopify sales data with their Xero accounting software. This eliminated manual data entry, reduced errors, and provided clear visibility into costs and sales patterns across channels. The implementation was smooth with excellent support, giving the small team more time to focus on product development and expansion. The co-CEO unequivocally recommends A2X, as it saved them time and positioned them for continued growth.

Central 23

Luke Shelley

Chief Executive Officer