Case Study: GenieKnows.com achieves faster, scalable web performance with A10 Networks’ Application Delivery Controllers

Web Application Delivery for Local Search Engine and B2B Portal

GenieKnows.com and its B2B portal GenieKnowsMedia.com, divisions of IT Interactive Services in Halifax, operate large local-search and advertising platforms (20M listings, ~170k monthly visitors and 2 billion monthly search requests) from two datacenters. Rapid growth (34–40% monthly) and heavy weekday peak traffic (3–8 pm ET) exposed scalability limits in their existing Coyote Point load balancers, jeopardizing SLAs and user experience.

GenieKnows replaced them with A10 Advanced Application Delivery Controllers, gaining Layer‑7 acceleration (SNAT, client IP insertion), TCP reuse, compression, RAM caching, sub‑second HA failover and optional GSLB — at roughly twice the performance and half the cost of alternatives. The result was faster, more responsive and scalable sites, seamless performance during peaks, and improved uptime and support for the IT team.

GenieKnows.com

Barbara Manning

President & CEO, IT Interactive Services