Case Study: Dainik Bhaskar achieves 50–60% faster website performance and scalable traffic handling with A10 Networks' A10 ADC

Media Conglomerate Dainik Bhaskar Accelerates Website Performance with A10 ADC

Dainik Bhaskar Group, India’s largest print and online media conglomerate with about 15 domains and roughly 24 million unique visitors, struggled with slow application performance and network congestion during traffic spikes (typically 30–70%) caused by major news events. Their existing Fortinet firewall and basic load balancer lacked the features and scalability needed to keep multiple news platforms responsive under peak loads.

By deploying A10 Networks’ ADC (ACOS) — using RAM caching, compression, TCP multiplexing, advanced health checks and more than 20 server farms — Dainik Bhaskar increased application and network response by 50–60%, removed bottlenecks during peaks, and consolidated servers across environments. The solution also lowered CAPEX and power use, required no extra licensing fees, and kept all sites performing optimally and available during heavy traffic.

Dainik Bhaskar.com

Arokia Nathan

Head of Technology, Dainik Bhaskar