Case Study: Tavus achieves 30 qualified meetings in 25 days with A-Sales

Tavus books 30 qualified meetings in 25 days with A-Sales

Tavus, a developer platform for real-time conversational video AI, faced the challenge of selling a genuinely new product category. Their technology, a Conversational Video Interface, was difficult to explain via email, and they needed to generate qualified sales meetings quickly across 11 countries simultaneously. The vendor, A-Sales, was engaged to overcome these obstacles.

A-Sales implemented a phone-first strategy to facilitate real-time conversations needed to explain the novel product. Their single calling team operated across all time zones, focusing initially on volume and then refining targeting based on weekly client feedback. This approach resulted in 30 qualified sales meetings booked within the first 25 days, reaching prospects in 11 countries and establishing more than one meeting per day from a standing start.

Tavus