Case Study: Sully.ai achieves 800+ qualified sales meetings in 9 months with A-Sales

Sully.ai books 800+ qualified sales meetings in 9 months with A-Sales

Sully.ai, a company that builds AI medical scribes and clinical agents for healthcare providers, faced significant challenges selling into the slow-moving and heavily protected healthcare market. They needed to generate a high volume of qualified sales meetings with the right clinical decision-makers without damaging their reputation. They partnered with A-Sales to overcome obstacles like clinical staff not being accessible by email, heavy gatekeeping, and complex buying committees.

A-Sales implemented a targeted cold calling strategy after testing proved it far more effective than email for this audience. They focused on clinical operations roles that owned the workflow pain point, built highly accurate contact lists, and deliberately shifted focus to larger healthcare organizations. This approach, combined with a strict pay-for-performance model, booked over 800 qualified meetings in 9 months, with 75% being with large organizations and a 93% show rate. A-Sales successfully expanded the campaign into the Gulf region, delivering ongoing results for Sully.ai.

Sully.ai