Case Study: Sera achieves 600+ booked meetings with A-Sales

How Sera Closed A 6 Figure Annual Deal Within 90 Days

Sera, a field service management software company, sought help from A-Sales to overcome significant lead generation challenges. Despite having a mature product for the HVAC and plumbing industries and a large total addressable market, Sera struggled with targeted outreach. Their initial cold email campaigns were ineffective and failed to resonate with potential clients, creating a need for a new strategy to build their sales pipeline.

A-Sales implemented a comprehensive solution involving targeted list building, experimental email campaigns, and in-depth market research. When cold emails underperformed, A-Sales successfully pivoted to a cold calling strategy. This adaptable approach allowed A-Sales to book an average of 1.5 meetings per day for Sera, significantly enhancing lead acquisition and closing a six-figure annual deal within 90 days.

Sera