Case Study: Gartner achieves 100+ qualified event attendees in one week with A-Sales

Gartner generates 100+ qualified attendees in one week with A-Sales

The customer, Gartner, a leading research and advisory company, faced a high-stakes challenge to generate 80 qualified senior-level attendees for an in-person conference in just one week. They engaged the vendor, A-Sales, to provide last-mile enterprise event demand generation to meet this extreme time constraint and ensure a high show-up rate.

A-Sales executed a multi-channel strategy using LinkedIn outreach, geo-targeted cold emails, and buying-intent filtering. This was followed by a nurture system and last-mile conversion calls and SMS. The vendor successfully generated over 100 qualified attendees, exceeding the target, and ensured a high show-up rate that created multiple Fortune 500 opportunities for the client.

Gartner