Case Study: Clay achieves higher verified contact fill rates with A-Sales

Clay verifies contact data across 200+ countries with A-Sales

The customer, Clay, a data marketplace and go-to-market orchestration platform, faced the unique challenge of integrating data providers into a waterfall sequence where vendors are only queried for records previous providers failed to resolve. This required a provider like A-Sales's A-Leads that could deliver highly verified data on these difficult records without charging for failed attempts, which would make downstream positioning cost-prohibitive.

A-Sales implemented its A-Leads product, which only charges for data that passes multiple validation checks, ensuring no unverified hits stop the waterfall. This solution provided Clay's users with higher fill rates for hard-to-find contacts, particularly mobile numbers and international data, with no cost for misses. The partnership gave A-Leads distribution through Clay's platform and head-to-head performance measurement against incumbent vendors.

Clay