Case Study: 66degrees achieves 100+ enterprise meetings in 6 months with A-Sales

66degrees books 100+ high-quality meetings in 6 months with A-Sales

66degrees, a cloud consulting and digital transformation company, faced challenges in scaling its enterprise outbound efforts. Their initial outreach struggled with a broad ideal customer profile (ICP), messaging that failed to resonate with senior IT leaders, and difficulty creating an offer that sparked high-quality conversations. They partnered with A-Sales to build a more refined and effective outbound engine.

A-Sales implemented a phased solution involving extensive ICP refinement, signal-based targeting using tools like Clay, and tailored messaging sequences. This approach resulted in 100+ qualified enterprise meetings booked within six months. These meetings consistently involved the right job titles at target companies, leading to significantly higher sales efficiency for 66degrees.

66degrees