Case Study: SAMHSA CMHS strengthens crisis care and launches 988 with A-G Associates

Samhsa CMHS launches 988 with A-G Associates and reaches 20 million contacts

The Center for Mental Health Services (CMHS) within SAMHSA faced the high-profile challenge of launching the 988 Suicide and Crisis Lifeline, which required aligning stakeholders, integrating with existing systems, and supporting the development of a broader Crisis Continuum of Care. A-G Associates was called upon to provide strategic planning, stakeholder engagement, and technical assistance to support this national rollout.

A-G Associates supported the initiative through integrated research, stakeholder engagement, and event planning, which included coordinating a national conference for over 1,200 attendees. The vendor's efforts helped advance the launch of 988, which has since received over 20 million contacts, demonstrating its critical role as a nationwide resource for individuals in crisis.

Samhsa CMHS (Center for Mental Health Services)