Case Study: Maryland Health Benefit Exchange expands Hispanic health insurance enrollment with A-G Associates

Maryland Health Benefit Exchange boosts Hispanic enrollment 244% with A-G Associates

The Maryland Health Benefit Exchange (MHBE) sought to increase health insurance enrollment, particularly among the state's significantly under-enrolled Hispanic populations. They faced the challenge of developing culturally relevant messaging and targeted engagement strategies to build trust and drive measurable results within a competitive enrollment period. They partnered with vendor A-G Associates to address this.

A-G Associates implemented a research-driven outreach strategy that included audience segmentation, bilingual digital campaigns, and community partnerships. This solution led to a significant and sustained increase in enrollments. In the first year, overall enrollment rose by 33%, and enrollment among Hispanic populations surged by 244%. A-G's work helped MHBE expand healthcare access and reduce disparities.

Maryland Health Benefit Exchange (MHBE)