Case Study: Road Safety Trust promotes driver fatigue awareness with a dozen eggs' CAFFNap animation

Road Safety Trust tackles driver fatigue with a dozen eggs’s CaffNap animation

The Road Safety Trust faced a challenge in combating driver fatigue, a factor in roughly 20% of road collisions. They needed to communicate clear, practical guidance to vulnerable drivers, specifically those with Obstructive Sleep Apnea, on how to handle drowsiness while driving. To help achieve this, the trust commissioned the vendor a dozen eggs to create an animation and infographics.

a dozen eggs produced an informative animation set in a realistic environment featuring a relatable character. The solution clearly illustrated the recommended short-term CaffNap strategy—drinking caffeine and taking a 15-minute nap—to help drowsy drivers regain alertness. The compelling and accessible visuals were designed to change behavior, reinforce key safety advice, and ultimately support the Road Safety Trust's goal of zero road deaths and serious injuries.

Road Safety Trust