Case Study: Naomi Light builds a calm, confident couples counselling brand with a dozen eggs

Naomi Light launches a cohesive social brand with a dozen eggs across 2 platforms

Naomi Light, a couples therapist and relationship coach, needed a brand identity that balanced the sensitive, personal nature of her counselling work with bold, impactful messaging for digital platforms. She approached a dozen eggs for a brand and social solution to create a visual language that felt both warm and approachable for intimate settings and confident for a wider online audience.

a dozen eggs designed a balanced brand system featuring a logo that paired a flowing script with a serif font, reflecting Naomi's calm and compassionate practice. They developed a flexible, nature-inspired visual language with hand-drawn illustrations and a minimal photography style to ensure consistency across formats. The solution included a comprehensive brand guide, equipping Naomi's team to confidently produce cohesive and engaging visuals for social media and other platforms.

Naomi Light