Case Study: Hatari builds a vibrant chilli sauce brand with a dozen eggs

Hatari wins Dragons Pantry at the NEC food show with a dozen eggs

The customer, Hatari, is a producer of hot chilli sauce based in Tanzania, seeking to create a vibrant brand and packaging that would stand out in the UK market while highlighting the sauce's African origins. The vendor, a dozen eggs, was tasked with developing this branding and packaging design to meet this challenge.

a dozen eggs developed the Hatari brand using tactile, hand-crafted methods, including a logo created from paper cutouts, and designed packaging featuring a geometric pattern to communicate the product's provenance. The successful solution resulted in a distinct shelf presence and contributed to Hatari's success, including winning an award at a major food show and performing well in taste tests.

Hatari