Case Study: Dr Timothy Whitehead creates a cohesive umbrella brand for his academic work with a dozen eggs

Dr Timothy Whitehead builds an umbrella brand for 3 projects with a dozen eggs

The customer, Dr Timothy Whitehead, an academic and product designer, required a personal brand identity to act as an overarching umbrella for his diverse range of research projects. He approached the vendor, a dozen eggs, to create a solution that could house his various initiatives while maintaining a formal, academic aesthetic.

a dozen eggs developed a simple yet flexible brand system built around grid systems and block patterns, allowing a variety of illustration styles to be incorporated under the main brand. The solution provided the structural foundation for Dr. Whitehead to build a website showcasing his projects, including Circular Plastic and a 3D printing guide. The vendor successfully delivered a versatile identity that met the customer's need for a practical and academic-facing umbrella brand.

Dr Timothy Whitehead