Case Study: Terra Media HD achieves 10,000% audience growth with Wowza Video

Terra Media HD and Wowza help grow a live event’s audience by 10,000%

Terra Media HD, a live event production and streaming specialist, partnered with the Center for Interfaith Relations to stream the weeklong Festival of Faiths after facing persistent video and audio quality problems in 2013. The challenge was to deliver reliable, embeddable live streams that could scale for huge viewership spikes, publish easily to YouTube and Facebook, and conserve bandwidth in remote venues.

By deploying Wowza Streaming Engine and Wowza Streaming Cloud (now Wowza Video) in 2014–2015, Terra gained automatic scaling, built‑in redundancy, adaptive bitrate transcoding, and simple multi‑target configuration and remote administration. The result: seamless live and on‑demand delivery, a packed 600‑seat theater in 2015, and a 10,000% increase in traffic to the festival’s website and YouTube channel, while simplifying operations and reducing bandwidth bottlenecks.

Terra Media HD

Doug Beechwood

Production Specialist