Case Study: Sony achieves global, broadcast-quality, multi-device live streaming with Wowza Video (Wowza Streaming Cloud)

Sony Utilizes Wowza Streaming Cloud & SRG Streaming PTZ Camera for NAB 2015

Sony Electronics, working with Wowza Media Systems, needed to webcast its NAB 2015 "Beyond Definition" press conference to a global audience on a tight timeline. The project required a live, broadcast‑quality stream that would reach multiple platforms and bandwidths, cope with shifting lighting between presenters and projected content, and be operated by a minimal crew.

Sony deployed an SRG‑300SE PTZ camera feeding Wowza Streaming Cloud, combining View‑DR dynamic range, H.264 full‑HD encoding, preset camera controls, and Wowza’s automatic transcoding and embedded player. The result was a seamless, branded global webcast—optimized per device and bandwidth—delivered by a one‑person crew, with archive capability and additional live interviews, all at a fraction of traditional production cost.

Sony

Shinichi Oka

General Manager