Case Study: Sony Music Entertainment achieves immersive 360° global live streaming with Wowza Video

Sony Music Entertainment live-streams Lollapalooza Berlin in 360˚ with Wowza Streaming Cloud

Sony Music Entertainment’s Innovation Board set out to push concert broadcasting forward by producing a 360° live-stream of Lollapalooza Berlin 2015. With less than four months to plan (and under five weeks from technology selection to execution), their goals were to create a unique VR-ready experience for fans who couldn’t attend and to expand global reach for their artists.

They selected VideoStitch as the encoder and Wowza Streaming Cloud for delivery, enabling pro-grade 360° live streaming with built-in transcoding, adaptive bitrate, 4K support and an easy out-of-the-box setup. The result was a high-quality, scalable global stream delivered quickly and cost-effectively, with unlimited transcoding, rapid speed-to-market, broader geographic reach, strong brand control via custom apps and landing pages, and a compelling viewer experience.

Sony

Daniel Federauer

Head of Innovation Management