Case Study: Large Global Auction Company achieves reliable Facebook Live streaming and dramatic engagement growth with Wowza Video (ClearCaster)

Large Global Auction Company - Customer Case Study

A large global auction house that stages high‑profile live events and broadcasts them on TV and YouTube wanted to deepen engagement with its half‑million Facebook followers but struggled to get reliable Facebook Live streams. Existing encoders (Teradek, OBS) frequently dropped, hit Facebook’s three‑hour limit, and offered no easy way for on‑air announcers to see or respond to viewer comments, making social broadcasts stressful, manpower‑intensive, and less engaging.

The company deployed the Wowza ClearCaster appliance integrated with its production truck and Talent View monitors so announcers could see live comments on‑screen. ClearCaster proved simple to set up and highly reliable—seamless restarts retained ~90% of the audience—and drove dramatic results: peak concurrent viewers rose from under 400 to nearly 2,500, engagement more than doubled, overall Facebook Live viewership quadrupled, and the team reduced staffing needs while enabling real‑time audience interaction.