Case Study: KHQ-TV achieves stronger online audience engagement with Wowza Video (ClearCaster)

KHQ-TV - Customer Case Study

KHQ‑TV, a Spokane, WA and North Idaho affiliate, faced the challenge of extending traditional broadcast reach into online platforms to attract new viewers and better engage digital audiences. The station wanted to produce non‑traditional, interactive content—like its “Facebook Lunch Break” segments—that felt distinct from regular newscasts and encouraged live conversation with viewers.

KHQ‑TV adopted the Wowza ClearCaster appliance to power its Facebook Live workflow, enabling reliable, high‑quality interactive newscasts and supplemental programming (breaking news, Q&A, and short features). The result: increased viewer acquisition and deeper engagement from existing audiences through real‑time interaction and conversations that expanded the station’s online reach.

KHQ-TV

Neal Boling

Station Manager