Case Study: SPORT TV achieves an award‑winning, highly interactive and secure OTT app with Wowza Video

How the spirit of customer-centric innovation led to an award winning collaboration and one of Portugal’s highest performing sports apps

SPORT TV, Portugal’s leading premium sports broadcaster, engaged Magycal to redesign its digital ecosystem and deliver a highly interactive, secure, and user‑friendly sports app that could engage fans with live and on‑demand content while protecting premium streams.

Magycal used Wowza Video for scalable cloud streaming and integrated EZDRM for robust DRM across HLS and MPEG‑DASH, then added AI‑driven and interactive features (smart info, smart CTAs, live polls, predictors). The result was an award‑winning app (Best User Experience, 2022 SportsPro OTT Summit), adoption by 40% of the Portuguese population annually, a top‑three ranking in Portugal, an 11,150% increase in registered users and 96% growth in unique users (2019–2022).

Sport TV

Nuno Ferreira Pires

Chief Executive Officer