Case Study: LIVID, a virtual showroom platform, achieves 300% website conversion lift with Wowza Video

How LIVID grew leads for its customers by 156% and website conversion by 300% using Wowza’s video solution to revolutionize the sales experience

LIVID builds “phygital” virtual showrooms to bring high‑value product sales—like vehicle purchases—online. When in‑person showrooms emptied during COVID, the company needed far more realistic, interactive remote sales experiences than standard video calls, with the ability to ingest multiple camera types, scale to thousands of viewers, support one‑to‑one and one‑to‑many sessions, and avoid the time and cost of building a custom video stack from scratch.

LIVID implemented Wowza Streaming Engine—a customizable media server that enables low‑latency WebRTC, protocol bridging (WebRTC↔HLS), customizable Java plugins, and flexible ingest/delivery—so it could launch a fully featured, scalable video sales platform quickly. The solution powered a new video‑enhanced sales ecosystem and drove measurable results: website conversions rose by 300%, sales leads grew 156%, and the Customer Satisfaction Index improved from 3.9 to 4.6, along with better stream quality, playback, and load‑bearing capabilities.

LIVID

Sorin Vasilescu

LIVID