Case Study: Freeman achieves 100% virtual events and 3,000%+ streaming scale with Wowza Video

Freeman Redefining Live for the New Era of Events

Freeman, a 100‑year leader in event management, was forced to pivot to fully virtual events during the COVID‑19 pandemic. Facing a 3,000%+ surge in streaming hours and a need for real‑time multi‑language audio and captioning within interactive broadcasts, they needed a scalable, customizable solution that didn’t require expanding their in‑house team.

Working with Wowza (Streaming Engine, Streaming Cloud, and Professional Services), Freeman scheduled prerecorded content to play back as live and built a low‑latency platform supporting in‑player selection for 11 simultaneous translations and multiple live captioning options. The approach let them scale rapidly without new hires, transition overnight to 100% virtual events, stream about 95,000 hours per month, and feed custom capabilities back into Wowza’s product offerings.

Freeman

Niccolo Castrataro

Manager of Digital Media