Case Study: Dote achieves sub-3-second live-commerce interactivity and on-time launch with Wowza Video

Dote Setting the Retail Bar High With Live Commerce

Dote, a mobile-first fashion marketplace, set out to create Shopping Party — a live-commerce "virtual mall" that pairs influencer video, product browsing and chat — but faced a technical hurdle: a small engineering team lacked deep streaming expertise, experienced a critical bug days before launch, and needed to cut latency from 40+ seconds to support synchronized dual streams and real-time interactivity.

By engaging Wowza Professional Services and leveraging Wowza Streaming Cloud with the GoCoder SDK and an Ultra Low Latency plan, Dote fixed the pre-launch bug, achieved sub-three-second delivery, met its launch date, and delivered a scalable, highly engaging live-shopping experience that drove strong creator and user adoption.

Dote

Lauren Farleigh

Founder and Chief Executive Officer