Case Study: Pfizer achieves rapid global recognition rollout and 77% employee recognition with Workhuman

Pfizer - Customer Case Study

Pfizer, a global biopharmaceutical leader with roughly 80,000 colleagues, wanted to sustain the same energy and innovation that produced its COVID‑19 vaccine by making recognition a companywide habit. Leaders found their existing, homegrown program uneven and unable to serve a global, largely offline workforce, so they needed a scalable, equitable, peer‑to‑peer recognition solution that could be launched simultaneously for all employees.

Pfizer partnered with Workhuman to create Bravo and deployed it “lightspeed,” launching the global program in four months. The easy‑to‑use platform supports point and non‑point awards, real‑time tracking, and universal access; within six months about 62,000 employees—77% of the workforce—had received at least one award, boosting engagement, spreading appreciation, and helping drive a unified recognition culture.

Pfizer

Payal Sahni

Chief People Experience Officer