Case Study: CAA Club Group achieves improved retention and a more connected culture with Workhuman

How Recognition Drives Culture and Business Results at CAA Club Group

CAA Club Group, Canada’s largest not-for-profit automobile club, set out to strengthen culture and reduce turnover across its geographically dispersed workforce. Since launching its Workhuman® recognition program in 2015 (led by Mara Notarfonzo, VP Total Rewards), the organization sought a way to connect employees nationwide, reinforce core values, and invigorate inclusion and belonging.

CAA Club Group linked a social recognition platform to its intranet, using value-based peer acknowledgements, comments, claps and cheers to celebrate successes in real time. The program delivered clear business results: strong ROI, lower turnover and improved retention—especially once employees received more than five recognitions a year—and those who both give and receive recognition show substantially lower turnover.

CAA

Mara Notarfonzo

Vice President