Case Study: CAA achieves 100% recognition adoption and lower turnover with Workhuman

CAA boosts recognition 15x with 37% lower cost using Workhuman

CAA Club Group of Companies (CCG), Canada's largest not-for-profit automobile association, faced the challenge of creating a cohesive and consistent culture of appreciation across its dispersed workforce. Their previous recognition program was ad hoc and lacked visibility. They partnered with Workhuman to implement its Social Recognition and Service Milestones solutions to build a more connected and engaged culture.

By implementing Workhuman's Applause platform, CCG achieved 100% employee adoption and saw a 15x increase in recognition moments. The solution drove measurable results, including lower turnover rates and a 37% reduction in program costs compared to their previous spend. Workhuman enabled an average of 24,000 recognition moments per year, fostering a strong culture of gratitude and belonging.

CAA