Case Study: ViralGains accelerates interactive ad campaign development with Star's UI/UX design and software engineering

ViralGains reduces inventory costs by 12–54% with Star

ViralGains, a video ad journey platform, partnered with Star to leverage its UI/UX design and software development expertise. Their challenge was to create a unique, interactive prototype for their clients that incorporated drag-and-drop functionality, enabling users to easily build campaigns by arranging blocks on a digital canvas.

Star developed a fully-functional proof of concept with the desired drag-and-drop features and an optimized user interface. The solution included data science work using machine learning models to create a programmatic bidder. This resulted in a 12-54% reduction in inventory costs, increased user satisfaction, and accelerated the market launch of ViralGains' outcome-driven solutions.

ViralGains