Case Study: Paidy launches a BNPL shopping platform with Star

Paidy launches MVP in 3 months with Star

Paidy, a Buy Now, Pay Later (BNPL) platform in Japan, sought to expand beyond its core service by developing an integrated e-commerce shopping experience. The challenge was to design a seamless platform that differed from existing marketplaces and enhance their BNPL product for online shopping. To achieve this, Paidy engaged the vendor Star for end-to-end product development support and to leverage their FinTech expertise.

Star implemented the solution by forming a fully-remote, international team that worked closely with Paidy using agile methodologies. This collaboration resulted in the release of an MVP within just three months. The solution featured an enhanced shopping experience with wishlists and product search, alongside semi-automated business logic for managing product content. Star successfully delivered a holistic BNPL service adapted for Japanese consumers, streamlining Paidy's overall customer experience.

Paidy