Case Study: Hisense achieves a luxury laser TV design with Star industrial design services

Hisense launches 100L9 laser TV in July 2020 with Star

Hisense, a major appliances and consumer electronics manufacturer, sought an industrial design partner to help develop its next-generation flagship laser TV, the 100L9. The challenge was to co-create a design that would meet high expectations for innovation and establish the product as the benchmark for luxury viewing in the ultra-premium TV market. They partnered with the vendor Star for this project.

Star collaborated closely with the Hisense team through a process of design research, ideation, and refinement. The solution involved co-creation workshops and exploring various design directions, which were iterated using 2D sketches and 3D modeling. As a result, Star developed two final designs. One was successfully launched into the Chinese market in July 2020, evolving Hisense's design language and creating a product centered on premium user values like luxury and advanced technology.

Hisense