Case Study: Alphabet Germany enhances in-car driving experiences with Star’s Alexa skill

Alphabet Germany unifies 700,000 vehicles with Star's in-car Alexa skill

Alphabet Germany, a BMW Group company and global mobility solutions provider, faced the challenge of expanding a preliminary in-car Alexa skill to support location-based services across its diverse fleet of 700,000 vehicles. Lacking the necessary in-house expertise, they turned to vendor Star to productify the service and lead the interaction and voice design to create a more unified and innovative customer experience.

Star developed and launched a new in-car Alexa skill, adding features like an enhanced Service Guide, a Service Partner search, and a unique Car Wash Prognosis that provides washing recommendations based on weather forecasts. The solution successfully passed Amazon certification and is now available for end users, strengthening the Alphabet/BMW brand and demonstrating the company's innovative spirit.

Alphabet Germany