Case Study: Kelly Services achieves $4.7M in new profits and 1,347% ROI with Salesforce Data.com

Kelly Services increases wins by more than 50%

Kelly Services, a global staffing and workforce-solutions firm ($5.5B revenue in 2012), needed a scalable way to source high-quality contacts for a new telesales and direct-marketing campaign targeting professional and technical staffing across 50 metropolitan markets. Existing lists and tools were fragmented and didn’t yield enough validated hiring managers (target: 250 per market), so the company required a cost-effective solution that could be broadly adopted by its sales teams.

Kelly deployed Salesforce Data.com—configuring it in hours, training users in 15 minutes, and buying 400 licenses—to pull more than 45,000 leads for the campaign. The standardized, crowdsourced data expanded the pipeline, improved contact quality, and drove roughly $4.7M in increased profits (net new profits > $4M), delivering a 1:14.3 cost:benefit ratio, a 1347% annual ROI, and a payback period of about three weeks.

Kelly Services